Not Just Great Quality, Great Looking.

As someone who works often in the culinary world, the value of a good set of knives is priceless. When they are hand-made by an artisan like John Williams and are stunning to look at, well, it doesn’t take much to sell. Most of the time I find marketing fails because it gets in the way of the product. Knowing when to let the product speak for itself is a skill learned over time, that takes constant sharpening, much like a knife ironically.