Ray-Ban Stories Tell The Truth

One of the nice things about working independently is being able to choose the project I want to work on. For Ray-Ban, I was excited to experience their new wearable tech glasses called “Stories” to see what they were all about. After taking them out for a test drive I was impressed by their functionality, style and potential. What came out of it was a review/unboxing video from the heart. I firmly believe that there can be truth in advertising, especially when you can choose what to promote. For me, this was a product worth sharing and putting my stamp on, which is an authentic and organic way to support a brand. By sharing this video on my social networks and blogs, along with platforms like Reddit and Facebook, it was able to reach millions of people quickly during the holiday season when buying potential is at its greatest. I have done similar videos with other brands, but only when I personally stand behind the product. This is what gives validity to the films, and ultimately, their power on potential to influence consumers. The truth will always set (your wallet) free.