Belgium. Making Business Social.

10 facts about Belgium directed by Roberto Serrini was commissioned by the Tourism and Economic council to be a highly sharable, dare we say viral social content that, and I quote, “"will bring awareness of Belgium's highly inviting climate for businesses and investors, that showcased famous LA locations to allure California Business”. A bit of a tall order for social success, which I know already for having done some travel pieces for WOW airlines about Brussels back in the day. With the need to implant certain business facts and figures but also be sharable (even watchable) on social media, a delicate balance was required between polished information and social fun. Employing local talent and showcasing highly recognizable LA locations we struck a harmonic chord with this fun little piece that will perform remarkably well on any platform, 16:9 or vertical.