BERO. Drunk off fun.

NA (non-alcoholic) drinks are truly in a boom cycle right now and that’s absolutely fantastic. When the good folks over at BERO reached out to me for a partnership I was very interested to see what they had to offer, considering I have done extensive work in the beverage industries including being a documented Alcohol Anthropologist. Well, it was as good as the “real” thing, so I was happy to put together a fun, wildly authentic, UGC social piece for them to use on their platforms that ultimately performed beautifully. Blending the line between professional, overly-polished work and authentic, user generated content is delicate work, but for a non-alcoholic beer to be as good as the real thing, it deserved the the best. Even coined the tag #berise since no one bats an eye when you drink a NA beer at 6 in the morning.